A popular brand's identity was evolved by building its new seasonal creative direction. Research was completed, so as, to ensure that this direction is brand appropriate, on-trend and consumer relevant.
A popular brand's identity was evolved by building its new seasonal creative direction. Research was completed, so as, to ensure that this direction is brand appropriate, on-trend and consumer relevant.
HP SPECTRE FOLD
The Spectre Fold was HP's first folding display computer, taking over four years to develop. Features included a foldable screen, a lightweight painted magnesium chassis, and a recycled PET leather keyboard. Reclaimed materials were used in various components to enhance sustainability, while the design focused on versatility and functionality.
ID Lead: Philip Moon
Production: 2023
Render by: HP CG team
Render by: HP CG team
Render by: HP CG team
