A popular brand's identity was evolved by building its new seasonal creative direction. Research was completed, so as, to ensure that this direction is brand appropriate, on-trend and consumer relevant.
A popular brand's identity was evolved by building its new seasonal creative direction. Research was completed, so as, to ensure that this direction is brand appropriate, on-trend and consumer relevant.
HP SPECTRE COLOR EVOLUTION
Previous generations of Spectre faced significant fingerprinting issues, leading us to develop this new blue color. Tonal accent combinations were refined through extensive research and analysis of design trends, creating a palette that aligned with contemporary consumer preferences. I collaborated closely with numerous suppliers, ensuring color consistency and precision across various materials, including dual anodized aluminum, to achieve a refined and cohesive aesthetic.
CMF Support: Alice Tseng
Execution Support: Tina Chou
Production: 2021-2022
Dual Anodized Recycled Aluminum
High Polished SUS
2 Coat Painted Plastic
Anodized Recycled Aluminum
3 Coat Painted Plastic
Back Painted Glass
Rubber
High Polished Diamond Cut
Too Dark
Too Light
Too Green
Too Blue
1 Coat Painted Plastic