A popular brand's identity was evolved by building its new seasonal creative direction. Research was completed, so as, to ensure that this direction is brand appropriate, on-trend and consumer relevant.
A popular brand's identity was evolved by building its new seasonal creative direction. Research was completed, so as, to ensure that this direction is brand appropriate, on-trend and consumer relevant.
MATERIAL RECIPES
Methods and Ingredients for Design
Material Recipes is a multi-layered project that is designed to encourage followers of an environmentally deliberate lifestyle to create a series of compostable home goods. These recipes aim to attract eco-conscious lifestyle advocates to create home-made products from two primary sources: paper and food waste. The design concept infuses new life into disposable materials and creates objects that can nourish the environment in the afterlife.




